The Road to Greater/Better Homogenization

“The computer can’t tell you the emotional story. It can give you the exact mathematical design, but what’s missing is the eyebrows.” 

So this morning over breakfast, our conversation digressed into the world we actually live in -vs- the world we sometimes…most of the time, think we live in….I listened to a conversation with Bill Moyers, (one we all should take the time to listen to) so…here’s the link.

A Starbucks on every corner, where do you buy office supplies if it is not Staples or Office Max…oh, and hardware…hmm, let’s see Home Depot or Lowes…I’m wondering why a homogenized landscape has become far more appealing to the masses than the diversity we scream we want…and demand in every other sector of our lives…

I live part-time in Northern California, specifically, “Wine Country”, what ever that means!! Living here, tasting wines is as normal as putting on your shoes, so, you’d think that each winery was this ma and pa owned vineyard, you know…..the one that Dolores and Chuck worked their hands to the bone to make the elixir so sought after….well that day did exist…once…and it still does to a very small degree. I don’t profess to know much about wine, other than what I like. The word “Estate Winery” brings a photo of Dolores and Chuck, growing their own grapes, harvesting, pressing, fermenting and bottling same grapes into their labeled bottle, and finally selling them to us…us meaning all of us….sorry…not any more…in most cases, (no pun intended) BIG GIANT CORPORATIONS own all of the same used to be ma and pa wineries…they just show the old photographs that make it look like ma and pa still do own  it….want to know  want GIANT CORPORATION owns the wine you like to drink…it might be HERE

So here’s my point…why eat the same meal everyday, read the same book each night for the rest of your life…oh and maybe you should wear nothing but khaki colored clothes forever, own one Jack Russell Terrier after another, drive the exact same car, only listen to one song,  maybe 2….basically do the same shit over each day everyday and think that’s living life…. with any diversity…I mean sure you might see someone who is doing the exact same thing, except their choice of dogs might be Rhodesian Ridgeback, clothing color taupe, and the songs are different by a few notes…and you become envious…as you drink your Starbucks coffee, with your Home Depot name tag, waiting in the drive up line at  KFC to order lunch, of something that looks like a chicken part, looks like macaroni and cheese, looks like a real biscuit, and comes with a fizzy 20Xs sweeter than sugar  beverage loaded with aspartame, which is KNOWN to cause cancer, imagine that….and all is groovy….just living life….

Everything is the same, nothing is different…drive through any city, you will see the homogenization of America close to completion…..ain’t it shame that we have let this happen….

“Every new beginning comes from some other beginning’s end.”

 

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2 thoughts on “The Road to Greater/Better Homogenization

    • Agreed, Karen, yet the cost to live there is getting out of reach. I just heard of a luxury bus that will be taking employees from SR over the hill to work everyday….scary…

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